The founder of the NetEnt software studio spoke about his humble beginnings

Recently, an article appeared on the Gaming Intelligentsia website, which dealt with the NetEnt company, about the beginning of its activities. Today, he is one of the most famous game software developers, but this has not always been the case.

Pontus Lindwall: I did not expect such success from my company in the gaming market

Pontus Lindwell spoke in an interview about the work of NetEntertainment in the early years. He had never imagined what success their team would be able to achieve in the gambling entertainment industry.

"I planned to create a company with 10-15 employees and receive a stable income from it. At that time, there were far fewer people using the Internet than there are now, which is why I dreamed differently. My ambitions were modest enough. From a technical point of view, I believed that everything would work out, but I did not expect the market to reach such a scale."

Parental support and reliable investors

His father was a gambling executive and founded Cherry, a casino restaurant company. According to Lindwell, not getting involved in the gambling industry was Dad's only advice. He argued this was due to the strong political control of this industry. However, his father supported his son in creating Net Ent, including financially.

In addition, the founder of the studio received financial support from his friends who became his investors. They stayed with him even in the most difficult times. "It's good to have sponsors who will not leave you when a difficult period comes. Their moral support is also important. I was very lucky in this regard.

How is Net Ent related to Betsson and Evolution?

In 2005, Net Ent was part of a group of companies that included Betsson, founded with Cherry's support, and Cherry himself. A certain family came out, which was named after Betson, as this brand was very successful in the slot machine market. Then the founders decided to split up. Eventually, Cherry became the owners of Yggdrasil, before the latter managed to separate. The founder of Yggdrasil was Frederick Elmquist.

Net Entertainment is also associated with the creation of Evolution, which has developed so much today that they plan to buy out Net Ent in the future. According to information obtained for Gaming Intelligence, in 2001, the Evolution developer studio was called Live Gamble. After the crash .However, its leaders, namely Jens von Bach and Fredrik Osterberg, were forced to look for stable profits. That's why they got a job in the NetEnt sales department, and after 2 years they returned to their project. Lindwell says the following about them:

"They have come a really incredible way, which, in my opinion, has never been possible before. They had this entrepreneurial streak, and long before they came to us." As you can see, it's not for nothing that Net Ent is sometimes called a talent factory. After all, people from there founded their own companies to create gaming software, casinos, or hold senior positions there. 1xBet Esports & Live Casino Bonus. Esports bettors and live casino fans can claim a 100% bonus up to $100 with the 1xbet casino promo code bet on CS2, Dota 2, or League of Legends, or play Live Roulette and Blackjack. Minimum deposit is $10. Wagering is 5x for esports and 35x for casino. Bonus expires in 14 days. Withdrawal requires full KYC. Join today and enjoy competitive odds and live dealer action with 1xBet.